Definition
Managing elements, creating opportunities through creative and artistic thinking.

Leading Principle
Developing long term strategy and establishing steps to reach goals.

Philosophy
Constructive and Flexible approach to immerse in Social networking, new media and new technology for the second decade of new Millennium.

Goal
Building Brand Credibility
Essential Points
• Trust
• Authenticity
• Transparency
• Affirmation
• Listening
• Responsiveness